Where to Shop Now: Sergio Rossi's New Store at Shanghai's Plaza 66 + FW14 Collection


Italians are well known for their leather products, especially on their shoes and handbags, no doubt about it! Sergio Rossi is one of our favorite Italian shoemaker, and over the years, they've expanded their business scope(part of Kering, the parent group behind Gucci, Bottega Veneta, Saint Laurent, Brioni, and more), now they've added handbags and men's shoes into the retail business. Started out in the 1960s, now based in Milan, Italy, the company currently have over 90 stores around the world, not to mention the countless distribution channels through department and online stores. 


Recently they've reopened their boutique at Shanghai's Plaza 66, the boutique is not comparable in size to the Milan Via Montenapoleone store, but nice and cozy with a full stock of the season's latest styles. With the new store opening, Sergio Rossi flew in their CEO, Christophe Mélard, as well as their Collection and Design Director, Ruggeri Angelo, to Shanghai for the celebration of this new boutique opening. 




The new boutique made the brand's 3rd location in Shanghai, and 19th in Mainland China. At the store opening event, Ruggeri showed off his 15+ years of design experience to the invited guest, by designing a few one-of-a-kind designs to some of the VIP attendees. Later on that night, Sergio Rossi hosted a cocktail party at Shanghai's Lane Crawford department store (which they also have a shop as well), and we were able to look at their 2014 Fall Winter collection up close in person, and got a moment with Ruggeri himself over his designer life in Milan, his favorite cities and inspirations from all of his travels. To our surprise, Ruggeri's ultra friendly personality got us a longer than expected chat with him, telling us about his favorite spots in Milan and New York. 


Here are our favorite Must Buy Recommendations for this Fall/ Winter 

Sergio Rossi's Fall-Winter 2014/15 collection for women tells a contemporary fairytale, a journey through a dreamlike parallel dimension where shoes, like imaginary creatures, reveal their poetic, surreal souls. 



In terms of the men's collection, it's all about surreal, romantically decadent moods create a dreamy, eccentric aesthetic in which the creative narrative focuses on the essential role of the shoe as an expression of unique and distinctive style. 





Shanghai Plaza 66 Store 
1266 Nanjing West Road, Plaza 66 Shop 309 
JingAn District, Shanghai 
+86 21 6288 1610

Text and photo by Leon Yuan, also courtesy of Sergio Rossi

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One Response to “Where to Shop Now: Sergio Rossi's New Store at Shanghai's Plaza 66 + FW14 Collection”

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